An American skin care specialist has started to sell 'Irish mud' on his beauty website, and for bloody extortionate prices.
Peter Thomas Roth charges $42 for 1.7 ounces of Irish bog mud - which you're presumably supposed to rub on your skin - or, alternatively, $126 for just over 5 ounces.
Roth was pitching his products at a slight discount on QVC's Youtube channel, where a single 5-ounce tub will set you back just $58, or - if you prefer - three easy payments of $19.
As his extraordinarily enthusiastic accomplice says, "You do the math!"
Peter even films himself loading the mud into a bucket while on holiday in Ireland, before admiring some sort of thistle-like bog weed with his wife.
My wife's grandparents are from Ireland,
Peter announces, sounding a bit too entitled for my liking.
Every single flower has ever grown in this gorgeous bog in the last 9,000 years. We're 9 feet underneath in the bog. I dig it out of the bog. I bring it to you, and we process it here in America.
It's 9,000 year old nutrient-rich bog from the Irish countryside.
10 minutes later, they're still harping on about bogs. This is unbelievable stuff.
Irish Turf Distributors list one bale of turf, weighing approximately 432 ounces to Roth's 5 ounces, as costing the equivalent of $49. It's not quite face mud, but it's made of the same shtuff. You'll also get roughly 90 times more product.
You do the math.
Getting ready for a big weekend out on the town? Roll around your local bog like an eejit and save yourself a hundred lids.
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