If you haven't heard by now, this portrait of Kendall Jenner is now the most liked Instagram picture of all time:
Yes, with 2.6m likes, it has overtaken Kendall's sister Kim Kardashian's wedding portrait with Kanye West.
This is bad.
And not even for the usual reasons; the entire Kardashian/Jenner clan seem to share just the one brain, their grip over teenage girls worldwide is a frightening peak into our doomed collective future, sex tapes. You know the drill.
It's bad because everyone is calling it a 'selfie.'
That photograph of Kendall Jenner is no selfie - sure you can see her arms? Unless Jenner has created (and please bear in mind this is not beyond the realms of possibility) an intricate mirror system of some description, this picture was taken by somebody else.
There are many interpretations of what constitutes a 'selfie' - two of which I've personally prepared here:
The fact that respected publications are incorrectly calling Kendall Jenner's picture a selfie raises a massively pressing concern that selfies are now more prevalent - at least in our subconscious - than ordinary photographs.
Dear Jesus, what have we done?
What should be a time of great celebration for all, as we discover the most liked picture on the most used photography website in the world is not a selfie, and does not involve some kind of Bebo Stunnah-like duck-face, has turned to farce.
Maybe the internet has broken us?